Trust Your Intuition

by Travis Wright on May 3, 2023

By: Brian Tracy
The Essence of Business Success

The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above leadership trainingyour costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.

Add Value in Some Way
The key to a successful business is to add value by bringing the product or service from another place to where you’re selling it, or by creating the product or service and selling it at a price higher than your total cost of production. You become wealthy by either selling a few products or services at high prices, or by selling many products or services at lower prices with smaller profits.

The Best Strategy of All
The best strategy, of course, is to aim to sell a larger volume with a smaller profit on each item. Most great fortunes in America have been made selling large quantities of products over a wide area, thereby broadening the market and reducing your dependency on just a few customers.

Go From the Known to the Unknown
Early in my business career, I learned another key rule for business success and it’s simply this. Start off in an established field and only experiment with new products or services out of your profits from your established business.

Success Leaves Tracks: Follow Them
One reason many entrepreneurs fail is that they have grandiose ideas of being the first into the market with a brand new, untried, unproven product. Don’t you fall into this trap. As you begin to magnetize your mind with visual images of wealth and success, as you begin looking everywhere for profitable ideas, you will begin to attract into your life the people and opportunities you need to achieve your goals. I’ve learned from long experience that you must learn to trust your intuition, your gut feeling concerning any business decision.

Flood Your Mind With Ideas
Read every publication, explore every opportunity. Remain open to all ideas. But in the final analysis, trust yourself. Trust your inner voice to tell you the right thing to do. All great businesspeople become great by listening to their inner guide. It will never fail to lead you to your highest good and heaven help the person who refuses to listen to it.

Action Exercises
Here are two things you can do to start a successful business by trusting your intuition before you make a final decision:

First, always remember that the key to success in business is your ability to add value to your customers by providing them with something they want and need at a price that enables you to make a profit. Keep your thinking focused on the benefit that your customer will enjoy from what you are offering.

Second, get all the information you possibly can. Speak to as many people as possible. And finally, sit down quietly by yourself and listen to your intuition before you make the final decision. This is the best investment of all.

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{ 6 comments… read them below or add one }

josephine May 3, 2023 at 11:08 pm

Very Informative !!!!
I will definitely implement all these ideas for my business


Swan May 4, 2023 at 8:49 am

This is great information, thank you! I think what you have said is so important.

Jason Peck May 4, 2023 at 4:55 pm

This is actually somewhat outdated advice. It’s not about selling a product at a price above your costs (this was the old way). It’s about selling a product at a price that consumers will pay for it, at what consumers VALUE it as. That may be extremely higher than your costs, or it may be a few cents more (ex: candy bars)

Eduardo May 4, 2023 at 6:10 pm

I believe you left out a crucial step that comes after you flood your mind with ideas. That step is SILENCE! You need to be quiet so that the new ideas can flood in. I wrote a short article explaining this, I think you will enjoy it…

Great site, I’m enjoying it and will return for more.


Dollars May 6, 2023 at 11:16 pm

interesting stuff
one more thing i want to add you must be positive for what you are going to do. its very important. And you have to be confident about what you want to achieve.

Dollars May 6, 2023 at 11:19 pm

i love the stuff
but want to tell you after watching movie secret. My views has been changed little bit regarding success in life. For success now we can demand from universe but with full action.Few days back, I read a free Attraction Accelerator Report which is created by Stephen Pierce “An interview with Bob Proctor on the Science of Getting Rich”.
Its Amazing

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