‘Best Advice I Ever Got’ Series 02 - Richard Branson - Founder of Virgin

Richard Branson Astronaut

“The person who had the biggest impact on me was Freddie Laker. He had been an aviator involved in the Berlin airlift and had made his money flying goods into Berlin at the end of World War II. He started a low-cost airline [Laker Airways, in 1966] that flew over the Atlantic.

“Make a fool of yourself. Otherwise you won’t survive.” - Richard Branson, 54, Founder of Virgin Atlantic Airways and the Virgin Group

He was forced out of business by British Airways. I don’t know whether I would have gone into the airline business without seeing what happened to him. He was a very charismatic figure. He was taking on the big guys. He would fly his own planes. He created a lot of excitement.

“At the time, I was running a little record company; I was about 17 years old. The first time I met him was some years later. I was thinking about setting up my own airline. He gave me this advice: ‘You’ll never have the advertising power to outspend British Airways. You are going to have to get out there and use yourself. Make a fool of yourself. Otherwise you won’t survive.’

“The other advice he gave me: ‘They [British Airways] will use every trick in the book [against you]. When that happens, three words matter. Only three words, and you’ve got to use them: Sue the bastards!’

“I suspect if I hadn’t sued British Airways [in 1992], Virgin Atlantic wouldn’t have survived. And if I hadn’t used myself to advertise the airline, then it also wouldn’t have survived.

“I named one of my airplanes after him: the Sir Freddie.”

Tomorrow, Check us out for The Best Advice CEO of Starbucks, Howard Schultz, Ever Got.

Link this article to your favorite Social Network! Thanks!
  • blogmarks
  • del.icio.us
  • Fark
  • NewsVine
  • Reddit
  • Simpy

Post to Twitter Tweet This Post Post to Digg Digg This Post Post to StumbleUpon Stumble This Post

One Response to “‘Best Advice I Ever Got’ Series 02 - Richard Branson - Founder of Virgin”

  1. January 24, 2024 at 10:13 am #

    Great advice, great that he took it. I read Richard Bransons Loosing my Virginity and when I finihsed the last page I turned it to the front and read it again. http://www.darrenhayhurst.com Keep up the great work

Leave a Reply

CommentLuv Enabled

Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.