Cultivate GREATNESS | Personal Development

While creating a growth business can be exhilarating, many entrepreneurs –
especially those starting a company for the first time – don’t pay enough
attention to some core issues surrounding the financial management of their
businesses.

Often, founders don’t have formal training in finance – they’re “techies”
launching the next Apple Computer or Netscape, professionals putting together
advertising, management consulting, or human resources agencies, or
super-salesmen types who’ve figured out how to sell a pizza or deliver a
package faster, better and cheaper. Always, they’re intimately involved with
their core product or service. Often, they are too busy to burrow into the
details of some of the company’s functions, of which finance is the most
critical.

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