Five New Business Books - April 14th 2008

Here at Cultivate Greatness, I receive tons of business books for review, sometimes more than I can possibly read… but, I want to make sure that you guys get the same benefit of knowing which business books are in the pipeline, that you may want to pick up.

Since August 2007, I have received well over 200 books, and so, each week, I would like to go over a quick review of each new business book that I have and share the business book resource with you. There are some great books here! Roll over the images to get more information about each business book!

2011- Trendspotting for the Next Decade by Richard Laermer.

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you’ll live, work, play, buy, sell, talk, text, laugh, and more. You’ll discover how miniscule attention spans will increase a need for velocity…how to work while you’re sleeping…how to wash off mediocrity…and why today’s communication devices will become obsolete. With 2011you’ll learn how to participate in change instead of trailing it.

Life Entrepreneurs - by Christopher Gergen & Gregg Vanourek

A new generation of “life entrepreneurs” is emerging: people who apply their vision, talents, creativity, and energy not only to their work but to their entire lives, changing the world for themselves and those around them.

In this book, successful entrepreneurs Christopher Gergen and Gregg Vanourek draw on numerous interviews with fifty-five leading entrepreneurs worldwide as well as the wisdom of multiple thought leaders to provide vivid examples, moving vignettes, concrete frameworks, and practical strategies for revving up our work and play through entrepreneurial leadership. This book starts by providing strategies for integrating life, work, and purpose and ends by capturing the implications of the current entrepreneurial boom for our workplaces, learning institutions, communities, and families.

Jacked UP by Bill Lane- The inside story of how Jack Welch talked GE into becoming the world’s greatest company.

Bill Lane was Jack Welch’s speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch’s immense success as a leader was Welch’s ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world.

You’ll learn Jack’s simple, often brutally enforced guidelines for “making a great pitch”, and how Welch practiced them himself in his memorable appearances before employees, financial analysts and customers-and his zero-tolerance of BS. You’ll witness laugh-out-loud-funny cameo appearances from boldface names like Southwest Airlines Herb Kelleher, Don Imus, Jack’s ex-wife Jane Welch, Conan O’Brian, and “Triumph, the Insult Comic Dog”. And you’ll understand exactly how every leader can master the art of communication, to teach and inspire, shock and provoke, all at the same time.

The Go-Giver by Bob Burg and John David Mann

This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member.

Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of “go-givers” who personify the “Five Laws of Stratospheric Success.”

Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious “Connector” teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person’s interpretation of the old adage “give, and you shall receive.”

How come THAT Idiot’s Rich and I’m Not! by Robert Shemin

In How Come That Idiot’s Rich and I’m Not? bestselling author Robert Shemin reveals for the first time the inner-circle secrets of the mega-wealthy. Have you ever wondered why some people attract wealth while others stay financially trapped and in debt? The key is wealth-friendly, upside-down thinking. Stick with all the old moneymaking rules and stay broke. Break them and get rich. This is the book that shows you how.

We’ve all read about the college kid who made millions on a brainstorm, or the couple who made a fortune in real estate, or the guy in his thirties who waved good-bye to his boss and now lives on his investments. But until now, how they did it—the rules they followed or flouted, the tricks they stumbled on—have remained a mystery.

That’s about to change. Whether you’ve been trying to get rich but haven’t quite made it yet, or just need the confidence to dream big, this is the book for you. As experienced as Shemin is at showing high-net-worth individuals how to get richer, his real love is helping self-described “financial disasters” earn millions.

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