What is Your Dominant Thought?

by Gary Jones

OK. I’ll admit it. I love Brian Tracy and his teachings on sales, time management and life in general. He has several “Laws” that he focuses on when communicating his ideas. One of them is The Law of Attraction. This law states “In essence, you inevitably attract into your life the people and circumstances that harmonize with your dominant thoughts”. This is an amazing concept that I have seen proven over and over again in my personal and professional life. Basically, what you think about the most will eventually materialize in your life!

Sounds great, huh? But let’s think about the total reality of this law for a moment. Again, it states that your dominant thoughts will become a reality in your life. This begs the question, what are your dominant thoughts?

Most of Our Thoughts are Negative

“Any fool can make things bigger, more complex and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.” – Albert Einstein, physicist

Most of us, if we are honest with our selves, will admit that about 70-80% of our “self talk” is negative. We view most opportunities as giant obstacles, many days as unbearable, ourselves as unsuccessful, our spouses as pests and our lives on the brink of overload. If this is how we think all day, this is how our days will unfold. On the contrary, if we see ourselves as successful, empowered professionals partnering with only the most qualified clients, enabling them to increase their revenue with our products and services, this is how our careers will unfold.

Given the above percentages on negative self talk are true (and probably are for most of you) how do you “self talk”? More importantly, how do we think about and/or visualize ourselves and our day to day activities and relationships as Sales Professionals?

Are your dominate thoughts positive? Do you see yourself talking to only the most qualified decision makers? Do you see yourself closing sales? This is very important and cannot be overstated enough. You are what you think. Are you even thinking? I have personally got to the end of a day and realized I never really engaged my conscious and/or subconscious thought processes in my daily activities. How can we expect to be successful Sales Professionals unless we see ourselves as successful?

Engage Your Mind

Your mind is a powerful tool. Sales is an incredible profession. The Law of Attraction shows us that we can use the power of our conscious and subconscious mind to create the reality we want if we can focus on that reality and make it our dominate thought. The other side of this beautiful and rare coin is that as Sales Professionals, we have the opportunity to create the financial lifestyle we desire. There are really no limits. Combine these two powerful tools and you will be amazed at what you can achieve. Engage your mind daily. Think about your clients/prospects in a positive way. Don’t think about why they may cancel your services or why they won’t want to buy your products. Rather, think about how valuable your services are to your clients and how you can increase that value. Think about your product and it’s ability to increase your prospects productivity and revenue, and how they can’t wait to purchase what you have!

Think!

The bottom line is this. Think. Engage that wonderful computer God gave you called the brain. Use it to attract the people and circumstances into your life that will harmonize with your value system and goals. Don’t just go through the motions. Create the motions before they happen, then live them as they unfold before you. Will that life be wonderful or burdensome? It is up to you. What are your dominate thoughts?