Five New Business Books - April 14th 2008

Here at Cultivate Greatness, I receive tons of business books for review, sometimes more than I can possibly read… but, I want to make sure that you guys get the same benefit of knowing which business books are in the pipeline, that you may want to pick up.

Since August 2007, I have received well over 200 books, and so, each week, I would like to go over a quick review of each new business book that I have and share the business book resource with you. There are some great books here! Roll over the images to get more information about each business book!

2011- Trendspotting for the Next Decade by Richard Laermer.

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you’ll live, work, play, buy, sell, talk, text, laugh, and more. You’ll discover how miniscule attention spans will increase a need for velocity…how to work while you’re sleeping…how to wash off mediocrity…and why today’s communication devices will become obsolete. With 2011you’ll learn how to participate in change instead of trailing it.

Life Entrepreneurs - by Christopher Gergen & Gregg Vanourek

A new generation of “life entrepreneurs” is emerging: people who apply their vision, talents, creativity, and energy not only to their work but to their entire lives, changing the world for themselves and those around them.

In this book, successful entrepreneurs Christopher Gergen and Gregg Vanourek draw on numerous interviews with fifty-five leading entrepreneurs worldwide as well as the wisdom of multiple thought leaders to provide vivid examples, moving vignettes, concrete frameworks, and practical strategies for revving up our work and play through entrepreneurial leadership. This book starts by providing strategies for integrating life, work, and purpose and ends by capturing the implications of the current entrepreneurial boom for our workplaces, learning institutions, communities, and families.

Jacked UP by Bill Lane- The inside story of how Jack Welch talked GE into becoming the world’s greatest company.

Bill Lane was Jack Welch’s speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch’s immense success as a leader was Welch’s ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world.

You’ll learn Jack’s simple, often brutally enforced guidelines for “making a great pitch”, and how Welch practiced them himself in his memorable appearances before employees, financial analysts and customers-and his zero-tolerance of BS. You’ll witness laugh-out-loud-funny cameo appearances from boldface names like Southwest Airlines Herb Kelleher, Don Imus, Jack’s ex-wife Jane Welch, Conan O’Brian, and “Triumph, the Insult Comic Dog”. And you’ll understand exactly how every leader can master the art of communication, to teach and inspire, shock and provoke, all at the same time.

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Drink Soda and Damage Your DNA

Research from a British university suggests that sodium benzoate, a common preservative found in many soft drinks, has the ability to switch off vital parts of DNA.

This could eventually lead to diseases such as cirrhosis of the liver and Parkinson’s.

When a UK professor of molecular biology and biotechnology tested the impact of sodium benzoate on living yeast cells, he discovered that it was damaging important DNA in the cells’ mitochondria.

Mitochondria serve as the “power stations” for cells, and damage to them can lead to serious cell malfunctions associated with aging and age-related disease. The damage caused by sodium benzoate was great enough to cause the mitochondria to stop functioning.

Sodium benzoate occurs naturally in berries in small amounts, but is used in large quantities to prevent mold in soft drinks such as Sprite, Diet Pepsi, Coca-Cola, and Dr Pepper. It is also added to pickles and sauces.
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Retune the Body with a Partial Fast

by Patricia Neighmond

For thousands of years, beginning with philosophers like Hippocrates, Socrates and Plato, fasting was recommended for health reasons. The Bible writes that Moses and Jesus fasted for 40 days for spiritual renewal.

To understand how the body reacts to a lack of food, you could start by looking at what happens to newborns. Newborns can’t sleep through the night because they need to eat every few hours. They don’t produce enough glycogen, the body’s form of stored sugar, to make energy.

“Glycogen is necessary for thinking; it’s necessary for muscle action; it’s necessary just for the cells to live in general,” says Dr. Naomi Neufeld, an endocrinologist at UCLA.

Neufeld says most adults need about 2,000 calories a day. Those calories make energy, or glycogen. Neufeld says it doesn’t hurt — it might even help the body — to fast or stop eating for short periods of time, say 24 hours once a week, as long as you drink water.

“You re-tune the body, suppress insulin secretion, reduce the taste for sugar, so sugar becomes something you’re less fond of taking,” Neufeld says.

Eventually the body burns up stored sugars, or glycogen, so less insulin is needed to help the body digest food. That gives the pancreas a rest. On juice diets recommended by some spas, you may lose weight, but your digestive system doesn’t get that rest.
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Don’t Take This Personally

by Tim Brownson

I’m sorry to say this but you are a complete imbecile. I know you probably don’t like hearing it but the truth will out and that’s just the way it is so you may as well accept it

I’d also like to tell you that you are too fat or too thin, your hair is a mess, you’re no fun to be around and nobody likes you!

If any of this fits your internal picture of yourself and you are apt to listen to the opinions of others, you may well be thinking ‘”How does he know all this stuff, is he a mind reader?” On the other hand if it doesn’t fit your own perception or you don’t care what I think, you’re probably wondering “What a jerk, he needs locking up for his own good”

Well of course I’m joking, I would never insult anybody astute enough to be reading a book of mine, there simply aren’t enough of you around.

There are about 6 billion people on this planet and about 5,999,999,000 of them don’t know you and probably don’t want to know you. Of the people that do know you, probably less than 10% know you very well and of that 10% nobody comes even close to knowing you as well as you do. Yet even bearing in mind all those figures literally millions of people every day allow their mood to be dictated by other peoples opinions, gestures, actions and the meanings accurate and more often inaccurate that they attach to them. Now that’s what I call a run on sentence!
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